Our client is a small burger stand called “Phat Jack’s” that offers plant-based burgers and other vegan goods like fries and shakes. The client had been in the business for a few years, and their business had seen steady growth. However, with the increasing demand for vegan food options, the client recognised the need to refresh their brand and create a new website to better appeal to their target audience.
GOALS AND OBJECTIVES
The primary goal of this project was to create a new brand and website that accurately represented the client’s values and appeals to their target audience. The objectives of the project included; Creating a brand identity that was modern and appealing to a younger demographic while elevating the brand’s existing image. Developing a website that is easy to navigate, showcases the client’s products and services, and provides a seamless user experience. Finally, increasing the brand’s visibility by improving its search engine rankings and social media presence.
A FRESH LOOK
We developed a comprehensive branding and website development strategy based on our research. We worked closely with the client to develop a new brand identity that was modern, minimalistic and reflected the client’s core values. Therefore, we designed a new logo, colour scheme, and typography that reflected the client’s focus on vibrance, sustainability, and plant-based diets. For the website development, we focused on creating a user-friendly interface that would appeal to a majority of mobile users. We designed a mobile-friendly website that was easy to navigate and provided a seamless user experience. The website included an online menu integrated with various social media platforms to improve the client’s presence.