LEVELLING UP THE BRAND AND WEBSITE FOR PHAT JACK’S

BRANDING
MARKETING
PHOTOGRAPHY
WEB DESIGN
UX DESIGN
WEB DEVELOPMENT
ANALYTICS

SEE THE PROJECT VISUALS BELOW

PROJECT OVERVIEW

Our client is a small burger stand called “Phat Jack’s” that offers plant-based burgers and other vegan goods like fries and shakes. The client had been in the business for a few years, and their business had seen steady growth. However, with the increasing demand for vegan food options, the client recognised the need to refresh their brand and create a new website to better appeal to their target audience.

GOALS AND OBJECTIVES

The primary goal of this project was to create a new brand and website that accurately represented the client’s values and appeals to their target audience. The objectives of the project included; Creating a brand identity that was modern and appealing to a younger demographic while elevating the brand’s existing image. Developing a website that is easy to navigate, showcases the client’s products and services, and provides a seamless user experience. Finally, increasing the brand’s visibility by improving its search engine rankings and social media presence.

INTERESTED?

Want to know how we can help transition your existing brand into a new one? Book a 20-min chat below.
BOOK A 20 MIN CALL

A FRESH LOOK

We developed a comprehensive branding and website development strategy based on our research. We worked closely with the client to develop a new brand identity that was modern, minimalistic and reflected the client’s core values. Therefore, we designed a new logo, colour scheme, and typography that reflected the client’s focus on vibrance, sustainability, and plant-based diets. For the website development, we focused on creating a user-friendly interface that would appeal to a majority of mobile users. We designed a mobile-friendly website that was easy to navigate and provided a seamless user experience. The website included an online menu integrated with various social media platforms to improve the client’s presence.