Lake Cycling, a Moorelarge brand, had decided that it was time to redesign its entire digital face. As a large distributor of high-spec cycling gear, their online presence was minimal and had only really focused on brick-and-mortar sales. That’s where we stepped in. Lake Cycling approached us to help elevate their brand and begin their journey to erecting a fully functional e-commerce platform.
DISCOVERY & ANALYSIS
With limited metrics from their current online presence, we had to get vital data from the client. Moorelarge distributes their brand of Lake Cycling gear to over 300 stockists, and it was there we would gather the best insights. Talking to users and staff of stockists allowed us to gather a mass of qualitative data. We then used this data in developing user journey maps and personas that help decision-making during the analysis part of our process.
IDEATE & IMPLEMENT
We played with many ideas that might help overcome Lake’s problems. However, we concluded that a function that directed users to a local store would help our target audience the most. Identifying stockists that sold Lake products would speed up user searches and provide directions straight from their current location. To truly bring this project to life, we needed to start taking our solution from wireframing to website development.