Infinitas Design, a heat pump consultation company, came to us with the idea to update its branding and website in line with their company ethics. Infinitas strive to implement renewable energy across the UK through heat pumps solutions, achieving net zero by 2050. To better portray this stance against climate change, we stepped in to reimagine their brand and digital interface.
DISCOVERY & ANALYSIS
Infinitas Design was currently going through a large business proposition shift meaning we had to research and gather new data from our client and future users. Infinitas Design was very open about who they targeted for renewable energy consultation until they narrowed their offerings specifically to heat pumps. This meant that we needed to go through several discovery sessions to reimagine who our users were and why we were targeting them. Luckily, we worked closely with the Infinitas team using their years of experience and expertise to understand and develop a brand-new user persona. We then used this data to analyse critical use cases and identify key functionality requirements for the website.
To challenge the likes of big corporations that held a firm place in the market we needed to start thinking about how we stood out. Through some brainstorming exercises we concluded that we needed to generate unique content that could create a lot of noise above and beyond our competitors. Content that would provide value in the hands of potential clients and show expertise at Infinitas’ core. To develop a platform that supports content creation we needed to start sketching and wireframing the website out. Visualising how the users flow through the website, locating key functionality means we can iron out any problems in our initial solution before we go to development.
Infinitas Design – Managing Director