Exotic Glow Branding

Logo design for Derby tanning salon
Based in the centre of Derby, Exotic Glow is new brand solely offering tanning. In an overcrowded marketplace, differentiation, awareness and engagement are key to growing a business. Our brief was to develop a new brand experience under the strict brand guidelines of Westfield.
Appointment cards for Exotic Glow
Mobile website for Exotic Glow
Responsive website for Exotic glow
Launch offer flyer for Exotic Glow
We took the client through a brand discovery process, unearthing what the core offering was and how this connected emotionally to customers, fundamentally, this came down to making people happy. With a target market of gold skin lovers, we just wanted people to ‘Keep Glowing’.
A strong, vibrant brand was developed that included a launch campaign, signage, website, brand collateral and a unique brand experience within the salon.
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