Based in the centre of Derby, Exotic Glow is new brand solely offering tanning. In an overcrowded marketplace, differentiation, awareness and engagement are key to growing a business. Our brief was to develop a new brand experience under the strict brand guidelines of Westfield.
We took the client through a brand discovery process, unearthing what the core offering was and how this connected emotionally to customers, fundamentally, this came down to making people happy. With a target market of gold skin lovers, we just wanted people to ‘Keep Glowing’.
A strong, vibrant brand was developed that included a launch campaign, signage, website, brand collateral and a unique brand experience within the salon.