Sweet Tree provide branded confectionery merchandise to retail outlets across the UK. Chocolate boxes, bars, sweets and corporate gifts are just a selection of the products offered. Our brief was to design a vibrant, fun brand based on their original product, a ‘sweet tree’.
Sweet Tree’s original flagship product was a floral arrangement of lollipops which could then be themed seasonally. The brand identity needed to reflect this concept and be applied to all core brand marketing materials and products. Additional packaging was designed to further enhance the corporate offering and increase order volume.